Businesses Marketing to Employees

I saw an article this week that I thought was interesting from a business and marketing standpoint.  The article was stating that a company called Deloitte was now offering up to 16 weeks of vacation time for their employees.

Deloitte is a consulting firm with 80 locations here in the United States. Locations here in Alabama include one in Huntsville and one in Birmingham.

 The article has more information about the topic.  I am including the link here:Huffington Post.
The website itself boasts the same fact on its homepage, as well. Check it out here.

I am not going to get into the details of the article itself, but I thought the concept applied to marketing in the sense that companies are not only marketing to consumers of their products or services, but they are also marketing to their employees, as well.  They are trying to convince us that they are the best place to work based on their pay rate and benefits package.

When starting companies of our own, we need to consider the quality of the product or service we are offering to our customers, as well as what we are offering to the people we bring on board to help us reach our goals. 

Have a great day!

Kristy Alexander